CEO’s Report

In this rapidly changing world, F3 Credit Union strives to deliver beneficial and convenient financial solutions through superior service. Without the dedication and ongoing support of our staff, Board, and Supervisory Committee, this would not be possible. It is important I begin my report by thanking each of them for their extraordinary dedication and ongoing support of our members.

As the Federal Reserve rapidly and aggressively raised rates, F3 Credit Union offered very competitive deposit and loan rates while maintaining stability and financial strength. We ended the year with a very strong capital ratio of 16.88% along with a 7% increase in total loans. Our goal is to empower you, our valued Member, to attain financial prosperity by maintaining our dedication to improving products and services that bolster your financial well-being.

In 2023, we committed to strategic business initiatives aimed at meeting your specific requirements:

• Member-centric refinement of a new Core.
• Strategic Marketing Leadership to transform and modernize our credit union for what lies ahead.

In 2024, we are excited for the launch of these upcoming enhancements:

• Voice Banking Upgrade: a secure, automated service that will allow you to quickly perform account transactions from any touch-tone phone, any time, day or night.
• Community Outreach: where will uniquely serve and support local educational institutions in areas such as Financial Literacy.
• Branding Refresh: including an updated website and other digital enhancements.
• Visa Rewards Program: Our first Rewards card!
• Contactless Debit and Credit Cards: a faster, more secure way to pay.
• Instant Issue Debit Cards: where you can get a new card in branch.

We value the trust and confidence our Members place in us as we strive to serve you and your family. Your feedback is important to us as we aim to support your financial success. If you know someone who would benefit from our credit union, now is the perfect time to
introduce them to F3CU.